About us

Retain by TrueML Products is an intelligent delivery platform that leverages a patented optimization engine to determine the optimal time and channel to deliver the client’s communications within the confines of the compliance requirements outlined by the client.

TrueML Products is a fintech software company developing products that enable intelligent, digital communication and prioritize customer experience for consumers seeking financial health.

Leadership

Naama Bloom

General Manager

Glenn Walters

Sr. Director Client Solutions

Asten Buckles

Director, Product

Anastasia Zimina

Director, Engineering

“Using Retain has helped us optimize our communication channels by meeting customers where they are. We see better interactions with digital than just relying on phone calls, and have maintained performance levels while reducing our operational costs.”

Kyle Sutter, SVP – Head of Collections, Atlanticus

“The ease of use has been great. The implementation team worked with us and was willing to find creative solutions to help our business, and replacing our old approach with Retain has had huge cost savings benefits.”

Lauren Scanio, Senior Customer Service Manager, Financial Services Client

“Retain allows us to leverage the power of digital communications which has redefined how we connect with our customers. With minimal effort, we’ve been able to implement email strategies and have seen impressive results using Retain.”

Consumer Fintech Client

“Using Retain has helped us fully automate email and SMS outreach efforts. Engagement increased as did the number of scheduled payments, reducing the number of eventual charge-offs on our books. These efforts have also allowed our internal team to focus on other high priority areas of the business.”

Reach Financial LLC

“We tested Retain against another provider and the results were clear: Switching from call-and-collect outreach to using Retain’s digital-first approach presented new opportunities to communicate with our customers on their preferred channels, meaning better engagement and improved return rates.”

Consumer Financial Services Provider Client

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