Electric Utility Leader Leverages Smart Outreach for Customer Engagement

Learn how a leading utility provider helped customers power through summer using Retain for automated digital communications

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Overview

In this case study, we hear about one of the nation’s leaders in electric utility systems who needed an effective and customer-friendly way to send time-sensitive financial assistance program information to customers.

Using Retain for intelligent, automated digital communications over one-month campaigns, the utility provider was able to enroll more than 300 at-risk customers in energy assistance programs, granting more than $100,000 in financial assistance.

In just one month, more than 300 at-risk customers enrolled in energy assistance programs, unlocking over $100,000 in financial assistance.

What You'll Learn

In this case study, you’ll learn how this utility:

Used automated digital communications to connect more at-risk customers with critical energy assistance programs.
Achieved strong engagement with 92%+ email delivery rates, 40% open rates, and click-through rates up to 15%.
Improved customer outreach while increasing operational efficiency through a scalable digital-first strategy.

Review our Results